Built by operators who lived the corridor.
FlyEagle is the cross-border logistics infrastructure of Qpendo Holding — anchored by 16+ years of e-commerce experience and 4+ years operating on the ground across UAE, Saudi Arabia, and Egypt.
The corridor no one had fully claimed.
Our origin: FlyEagle began as a logistics initiative inside Qpendo Holding — a cross-border platform with top-seller positions on Amazon UAE and Noon. What started as solving our own first-mile and warehousing problems became something bigger. MENA simply did not have a dedicated, China-aware, infrastructure-grade logistics company. So we built one.
The Middle East is in the middle of a once-in-a-generation commerce shift. Saudi Vision 2030. UAE's role as the regional e-commerce capital. Egypt's emerging digital economy. And behind it all, an opportunity no one has fully claimed: the infrastructure layer that connects China's manufacturing to MENA's consumers.
For years, this corridor has been served by fragmented freight forwarders, generic 3PLs, and the in-house operations of mega-retailers. None of them are dedicated cross-border infrastructure companies. None of them are designed to be the picks-and-shovels layer for the brands entering the region.
FlyEagle is. We operate the first mile — international freight from Chinese origin ports — and the middle mile — cloud warehousing and fulfillment across the GCC. We deliberately stop before heavy last-mile delivery, where the market is already saturated.
That focus is what makes us partner-friendly. We are not competing with Aramex or SMSA on doorstep delivery — we are enabling them. We are the infrastructure underneath. Anchored by Qpendo Holding, but built to serve any brand entering the Middle East.
An independent company within Qpendo Holding.
Six core business units · China to MENA.
S2B2C cross-border platform · home appliances · top seller on Amazon UAE & Noon.
Cross-border payment infrastructure for MENA merchants · concept stage.
AI medical platform · wecares.ai · MENA healthcare digital infrastructure · concept stage.
Cross-border logistics · independent funding path. The corridor's picks-and-shovels layer.
Offline-to-online retail integration · roadmap.
rorida.com · agricultural & flowers cross-border · roadmap.
Operating principles
Four principles behind the infrastructure we build.
Infrastructure, not branding.
The most valuable logistics companies were built by being indispensable to other people's businesses — not by being consumer brands. We aim to be essential to merchants, invisible to shoppers.
Anchored, but independent.
Qpendo Holding is our anchor, but FlyEagle's value depends on serving any brand entering MENA. We operate like a neutral utility — open to all, beholden to none.
Focus is the moat.
First mile and middle mile, not heavy last-mile. China–MENA corridor, not global ambition. Saying no to scope creep is how we win on the things that matter.
Operators in every room.
Our team has personally moved containers through Jebel Ali, opened warehouses in Riyadh, and hired local staff in Cairo. Strategy without operating depth is decorative.
Operators, not intermediaries
Founders who have moved the containers, opened the warehouses, and hired the local teams.
Robin Wang · 王洪波
Founder & CEO16+ years operating in cross-border e-commerce supply chains. Built top-seller positions on Amazon UAE and Noon. Four years on the ground in UAE, KSA, and Egypt. Offices in Shenzhen, Riyadh, and Dubai.
Built top-3 seller positions on Amazon UAE & Noon in home appliances category.
Eason
Co-founder · Head of LogisticsHeads logistics operations across FlyEagle's network. Warehouse build-outs, freight relationships, and the day-to-day reality of moving containers from Nansha to Riyadh.
Operates the warehouse network spanning Dubai, Riyadh, Cairo, and Guangzhou.
Lin Jianhan · 林建汉
Co-founder · JV Partner ChairmanChairman and co-founder of Outai Logistics, FlyEagle's domestic JV partner. Decades of experience in cross-border freight operations across the China–Gulf lanes.
20+ years building cross-border freight infrastructure between China and the world.